Tuesday, August 6, 2019

Science Time Lesson Plan Essay Example for Free

Science Time Lesson Plan Essay Materials:   classroom analog clock, individual student clocks, Daily Times worksheet Objective:   Students will use scientific processes: questioning, planning and conducting investigations, using appropriate tools and techniques to gather data, thinking critically and logically about relationships between evidence and explanations, and communicating results. Anticipatory Set: Teacher will discuss daily routine, getting up in the morning, dressing breakfast, and the times of each event.     Emphasize the clock time for each event using the large clock. Instructional Procedures:   The students have explored the concept of a minute; they need to know how to tell time. They need to be able to see a clock and know how to read 1-5 minutes on it. Read the story Clocks and More Clocks and discuss why the clocks tell different times. It is important the students understand that activities take time, introduce the term â€Å"lapsed time†. When they participate in various activities it takes time and this is â€Å"lapsed time†. Discuss how long it takes to do reading, spelling, recess, and other class activities. Students can also discuss how much time they spend at lunch or in the computer lab. Students will practice with a clock looking at various times. (Students should have done activities with a clock prior to doing this activity.) Pair them up and give several guided practice times to check for understanding.   Once this you have accomplished this step the students can be given a sheet to record events of the day. They need to record these events so they are sequenced in the correct order. Discuss why the clocks were at different times. Distribute clocks. Have the students show various times on their clocks. (Have them do times that are part of their day. Example: recess, lunch, computer time, etc.) Pass out the worksheet. Have them begin working on the sheet. Send it home to be finished. Assessment:   Students will create clocks using paper plates then mark and label times on the clock for events of the day. Additional Resources: Pigs on the Blanket by Amy Axelrod The Grouchy Ladybug by Eric Carle Nine O’clock Lullaby by Marilyn Singer All About Time by Andre Verde   Social Studies Lesson Plan Materials: classroom analog clock, 12 x 18 sheet of white construction paper, individual student clocks, Daily Times worksheet Objective:   Ã‚  Place important life events in chronological order on a timeline.   An understanding of chronological order is applied to the analysis of the interrelatedness of events.   Ã‚  The student will order the events that occur in a day. The student will distinguish between events that occur in the a.m. and p.m. Anticipatory Set:   The teacher will review the terms of analog, a.m. and p.m. as well as discuss the difference between the two.   Prior Knowledge:   Teacher will then brainstorm activities for each. Develop prior knowledge by asking for suggestions of activities that occur in the a.m. and p.m.   Create a tree map to display students suggestions. Instructional Procedure: Give each student a small analog clock to review time to the hour, half hour, and quarter hour. The teacher will model using the classroom clock. Using students brainstorming suggestions of events, have the students demonstrate the time on their clocks and name whether it is a.m. or p.m. Hand out white construction paper and model folding into eight sections. Students will follow step by step directions by folding once vertically and twice horizontally to create the eight sections, (teacher may need to help some students with this part). Students will cut the handout of paper blank clocks and glue one on to each section of the paper.   Students will then choose four events that occur in the a.m. and label the time to the hour, half hour, or quarter hour on their blank analog clock with pencil. Under each time, students will write the digital time. Students will write a sentence describing the event and the time it occurs under the digital time. For example, I get up in the morning at 8:15 a.m. Students will follow the same steps for the p.m. times on the second day. Once students have completed their My Day Timeline, they will get together with a partner to read their timeline. The partner will ask them a questions after each time to encourage social and communication skills. Assessment:   The students will be evaluated based on the completion of the My Day Timeline. Teacher will monitor as students complete closure activity and check for accurate use of time and a.m. /p.m. Extension: Students can elaborate on their sentence by describing what and how they do each activity in their sentence.

Monday, August 5, 2019

Jameson Irish Whiskeys Marketing Team Communication

Jameson Irish Whiskeys Marketing Team Communication INDIVIDUAL BUSINESS REPORT-JAMESON MARKETING Executive Summary: In this report, I will study and analyse Jameson Irish Whiskeys marketing team and how they communicate with their stakeholders (particularly their potential customers). I will firstly define communication and explain the importance of using communication in a business. I will analyse Jamesons Sine Metu campaign and explain how it works well at communicating with potential customers. I will then talk about Jamesons successful use of social media as a marketing tool and I will consider what they do to use it successfully in communicating with stakeholders. I will then make one recommendation to Jameson on how I think they could improve their communications with their stakeholders. Section 1: In this report, I am going to talk about the way Jameson Irish Whiskey communicates with its stakeholders. They have a full marketing team employed exclusively to engage with possible consumers. This team is very effective in marketing their product with consumers and I will discuss and analyse their methods of doing so. Section 2: Marketing whiskey is quite difficult in Ireland due to Irelands strict alcohol advertising codes. However, Jameson have created the Sine Metu campaign to great effect while still staying within the constraints of these codes. Sine Metu is Jamesons family motto and literally translates to without fear and it is printed on every bottle they produce. The aim of this campaign is to encourage their stakeholders to take a risk every now and then and enjoy themselves by indulging in this product. We believe that when we fear a bit less, we live a bit more. We laugh more, meet more people, experience new things. As a company, it means were open to new possibilities, new neighbourhoods, new ways of making whiskey. (Jameson 2017). The way the motto is in Latin is very effective in adding a certain amount of sophistication to the brand also. This feature of sophistication gathers a larger market as the people who want more classy drinks will be drawn in by it. This motto originates from when the founder, John Jameson, was awarded it for his bravery in fighting pirates off the coast of Scotland. This historical aspect to the motto is also very powerful in staying true to the roots of the brand. It is very important to stay true to their roots as it also adds a sense of culture to the drink which would otherwise be lacking. Potential customers would also be more likely to buy this drink over newer drinks as it reminds people that Jameson has been around for such a long time so it has had a lot of time to perfect its recipe. These small reasons to get people to buy Jameson rather than other similar whiskeys are vital as the retail industry has a lot of similar products. The actual taste difference between these whiskeys are minimal so Jameson must offer some things that competitors cant to justify charging slightly higher prices and still expect sales. It is uncertain if this campaign is successful yet as all advertising is not, should not, and cannot be designed to produce immediate purchases on the part of all who are exposed to it. Immediate sales results (even if measurable) are, at best, an incomplete criterion of advertising effectiveness. In other words, the effects of much advertising are much more long-term (Lavidge and Steiner 1961) so the true results are yet to be seen. Social media is a massive part of Jamesons interactions with its stakeholders as it encompasses a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, moblogs (sites containing digital audio, images, movies, or photographs), and social networking websites, to name a few (Mangold and Faulds 2009) so there is a massive audience to preach to for Jameson as well as there being a large opportunity for consumers to speak between themselves. Jameson also utilises social media to great effect. It has more than 57,300 followers on Instagram, 41,500 subscribers on YouTube and over 2 million likes on Facebook. http://digiday.com/marketing/right-amount-craic-inside-jamesons-social-strategy/. With the reach and community influence, participation in social media marketing is the new fifth P of marketing (Tuten and So lomon 2014). This shows us the importance it is for modern companies to communicate with its stakeholders using social media. There are over 250 million people that have active profiles on Facebook. More than 364 million people read blogs, 14 million people are registered Twitter users and YouTube has more than 100 million viewers per month. There is more reach than ever before, hence, the opportunities in social media marketing are greater than ever before (Zarrella 2009). We were lucky enough as students studying the Digital Innovation Creativity Enterprise module to hear from Aisling Tobin (Jameson Brand Manager in Pernod Ricard) in the Get Social conference on 14th February 2017. She had a very interesting speech to give us. She showed us how much work goes into social media marketing. One thing I found particularly interesting was Jamesons method of keeping stakeholders interested outside of peak times by putting up quizzes on social media. This keeps users of the brand interested and engaged with the brand even when they are not drinking. One of Jamesons main weaknesses is the lack of sales midweek and that is why keeping stakeholders engaged during these times is pivotal. Her analogy of how they decide on what they post to social media was interesting as she said that content is King and engagement is Queen. This shows us that they really consider what they post as they want it to be informative, however, there is a fine line between being infor mative and being boring. Also, it is pointless in posting good quality content if potential customers dont engage with it so they must keep it interesting and give stakeholders a reason to watch/read it. It is important also to manage any unhappy customers as on social media dissatisfied customers can protest out loud, attainment many other customers easily and damaging the brands image. One critique I would have of Jamesons communications with its stakeholders is that it hasnt taken full advantage of snapchat yet. With 158 million daily active users and 2.5 billion snaps per day (DRM 2017), there are huge opportunities available to advertise to a massive number of people. Section 3: There isnt a lot of recommendations I would make to Jameson as there marketing team are doing a very good job already of communicating with its stakeholders. The one small thing I would put more emphasis on though is snapchat due to the potential reach they may have there. However, Jameson recorded its 27th consecutive year of growth for the year ending June 2016, with the whiskey now representing almost a quarter of Pernod Ricards sales in the United States (Taylor 2016). This shows us that Jameson certainly is doing something right and any radical changes would be completely unnecessary. I would advise other businesses to follow Jamesons lead on many things though, especially the emphasis they put on social media, as it has a very successful method of communicating with its stakeholders which has been proven over a long time. Bibliography: HÃ ¥kansson, H. and Snehota, I. 1989. No business is an island: The network concept of business strategy. EconPapers, 5(3), pp.187-200. Available from: http://www.sciencedirect.com/science/article/pii/0956522189900262 [Accessed 20 March 2017]. J.D. Power 2013. Poor Social Media Practices can Negatively Impact a Businesses Bottom Line and Brand Image [Online].Available from: http://www.jdpower.com/press-releases/2013-social-media-benchmark-study [Accessed 23 March 2017]. Krishnamacharyulu, C.S.G. and Lalitha, R. 2008. Business Communication [Online]. Himalaya Publishing House. Available from: http://ebookcentral.proquest.com.dcu.idm.oclc.org/lib/dcu/reader.action?docID=3011194 [Accessed 23 March 2017]. Jameson 2017. Sine Metu: The Story of John Jameson [Online]. Available from: https://www.jamesonwhiskey.com/ca/article/sinemetu [Accessed 23 March 2017]. Lavidge, R.J. and Steiner, G.A., 2000. A model for predictive measurements of advertising effectiveness. Advertising Society Review, 1(1). Available from: https://muse.jhu.edu/article/2941/summary [Accessed 20 March 2017]. Mangold, W.G. and Faulds, D.J., 2009. Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), pp.357-365. Available from: http://www.sciencedirect.com/science/article/pii/S0007681309000329. [Accessed 20 March 2017]. Tuten, T.L. and Solomon, M.R., 2014. Social media marketing. Sage. Available from: https://books.google.co.uk/books?hl=enlr=id=l_iICwAAQBAJoi=fndpg=PP1dq=social+media+marketingots=uET746bz6Vsig=fUUdvQ2VN_BiAMvZWD8AcKJebhA#v=onepageq=social%20media%20marketingf=false [Accessed 20 March 2017]. Zarrella, D., 2009. The social media marketing book [Online]. OReilly Media, Inc. Available from: https://books.google.co.uk/books?hl=enlr=id=chd3yfExXMECoi=fndpg=PR4dq=social+media+marketingots=u6Q0p_A1W5sig=Gp1VnPHQ2hYmcIxvpxdIwC96gMQ#v=onepageq=social%20media%20marketingf=false [Accessed 20 March 2017]. Saravanakumar, M. and SuganthaLakshmi, T., 2012. Social media marketing. Life Science Journal, 9(4), pp.4444-4451. Available from: http://www.lifesciencesite.com/lsj/life0904/670_13061life0904_4444_4451.pdf [Accessed 20 March 2017]. DRM 2017. 121 Amazing Snapchat Statistics and Facts (February 2017) [Online]. Available from:http://expandedramblings.com/index.php/snapchat-statistics/ [Accessed 20 March 2017]. Taylor, C. 2016. Jameson sales rise 12% by volume to 5.7m cases. The Irish Times: Ireland [Online], 1 September. Available from: http://www.irishtimes.com/business/agribusiness-and-food/jameson-sales-rise-12-by-volume-to-5-7m-cases-1.2774681 [Accessed 20 March 2017].

Sunday, August 4, 2019

Our Church Choir :: Personal Narrative Essays

Our Church Choir Last year our church choir was preparing for its twenty-seventh spring concert, and I was in charge. No, I was not president of the church choir, I was the "musician's representative!" I had not an inkling what that meant, but, sure enough, my ignorance would not linger. I was to be in charge of organizing all things musical, from equipment to musicians. The musicians seemed almost ready. The choir still had three songs to learn, but with rehearsals every night and impromptu performances in the dining halls, on the shuttle buses I felt generally confident. As a rule, when you are putting on a performance and feel "generally confident" one week before show time, begin panicking. The first disaster struck close to home: our drummer's grandmother passed away. Apart from the tremendous blow this tragedy dealt both him and the choir, we needed to find another drummer. Then, like an ominous slinky, the rest of my carefully laid plans fell one on top of the other. Our directors took ill. The music was taking too long to teach. Our pianist, gone. Our strongest soprano's voice, history. And I broke a bass string. I could do nothing but laugh . . . and cry. I managed to do that quite a bit. But just when Murphy's Law seemed martially imposed, things got miraculous. The night before the concert, an old church choir drummer stopped by to learn all two hours of the music. The choir learned the rest of the music that same evening and, when we finished, the room glowed with harmony. We were rough, but overall, the evening returned my general sense of confidence. (See above rule.) When I arrived the next evening, a troubling sight greeted me: a cart with none of the sound equipment I had ordered. We had no microphones. We had no speakers. I had already lost my wits by this point, and now I was inches from losing hope. A group assembled to see what could be salvaged from the situation and was mildly successful. But with all these distractions, the choir could not possibly be . . . Brilliant! The choir was brilliant. I have never been part of such a beautiful musical experience. But what is the point of this story? This story explains how our church choir operates: by grace of God and family.

Biographical Portrayals in Strachey’s Eminent Victorians and Keynes’s B

Biographical Portrayals in Strachey’s Eminent Victorians and Keynes’s Biography of Isaac Newton The Bloomsbury notion of biography moved against what was the predominant norms of biography at the time. Iconoclastic in all their efforts, the Bloomsbury writers did an interesting thing regarding biography. In both Lytton Strachey’s portrayal of Florence Nightingale from Eminent Victorians and Maynard Keynes’s brief portrait of Isaac Newton, they strive to reinsert the iconoclastic into figures that have become so mainstream as to be banal in their eyes. There is an ironic derision of the stereotypes both figures have become alongside an enormous amount of respect for the non-stereotypical aspects of their character that made these figures as great as they were. Strachey’s Eminent Victorians could be summarized as an attempt to demonstrate the ways in which the key figures of the Victorian era were not as Victorian as one might assume. Florence Nightingale, in particular, could not be seen, through Strachey’s eyes at least, as simply the â€Å"Lady with the Lamp† seeking ...

Saturday, August 3, 2019

In Our Time :: essays research papers

The Nick Adams stories were my favorite of the collection because I got to know Nick through the reading. I started to understand Nick and I could anticipate the actions and feelings that he was feeling. I am not sure if this is because I became familiar with Nick or because I have done many of the things Nick has done and was able to understand what he was doing."Big Two-Hearted River: Part I and II" were the most enjoyable short stories of the ones I read. The language that Hemingway uses is ideally suited for describing Nick's activities by the river. Hemingway's simple declarative sentences are all that is needed to convey the wonderful scene of Nick struggling with his pack, setting up his tent, and cooking his food. I have also done all the things that Nick was doing by the river and I was able to understand his satisfaction at pulling up a sound tent. Little sentences like "He was careful not to let the hook bite into his finger" convey so much meaning to anyone who has ever tried to tighten a fishing hook on a line that you can only help but nod your head in agreement.I must admit that despite not being at the center of your course I could not help but think of how much Hemingway's content was influenced by his life. Many of the stories like "The Doctor and the Doctor's Wife" were based directly on personal experiences of Hemingway's life. Since it is not the focus of your course, I am trying to just accepted the content and concentrate more on writing style and the way Hemingway writes something. I have found it difficult to pay close attention to both the story and the writing at the same time and have had to reread several times.

Friday, August 2, 2019

Eating disorders: a problem Essay

Eating disorders are a world-wide problem. There are many types of eating disorders. There are programs out there to help people with eating disorders. With so many types we must understand the differences by looking at each type, how it affects teenagers, and what influence the media has on this issue. Eating disorders come in many different types. One of these is anorexia. Anorexia is a serious disease which causes a severe lack of eating. The proper name is anorexia nervosa.  Anorexia nervosa causes people to lose more weight than is considered healthy for their age and height. Persons with this disorder may have an intense fear of weight gain, even when they are underweight. They may diet or exercise too much or use other ways to lose weight. Their self-esteem is usually overly related to body image. (http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0001401/) Anorexia nervosa has many warning signs that can tell someone if they have a problem. Someone may refuse to eat certain foods/food categories and deny their hunger all together. A person may develop â€Å"food rituals† in which they arrange foods in a certain way, excessively chew, eat in a certain order, etc†¦ One may withdraw themselves from their friends, family, or society. They may frequently make a comment about being â€Å"fat† or â€Å"overweight† despite their weight loss. (http://www.nationaleatingdisorders.org/anorexia-nervosa) Another type of eating disorder is bulimia nervosa. Bulimia is an illness in which a person binges on food or has regular episodes of overeating and feels a loss of control. The person then uses different methods — such as vomiting or abusing laxatives — to prevent weight gain. Many (but not all) people with bulimia also have anorexia nervosa. The purging of food usually  brings a sense of relief. ( http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0001381/) One form of an eating disorder is binge eating. Binge eating is an eating disorder in which a person eats a much larger amount of food in a shorter period of time than he or she normally would. During binge eating, the person also feels a loss of control. Some causes of binge eating include genes, such as having close relatives who also have an eating disorder. Depression or other emotions, such as feeling upset or stressed. Unhealthy dieting, such as not eating enough nutritious food or skipping meals. (http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0003749/) Some symptoms of binge eating are, eating large amounts of food in a short period, for example, every 2 hours. A person is not able to control overeating, for example is unable to stop eating or control the amount of food. A person may keep eating even when full (gorging) or until uncomfortably full. Sometimes a person feels guilty, disgusted, ashamed, or depressed after eating so much. (http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0003749/) Some treatment can be done for people with a binge eating problem. The goals are to lessen and then be able to stop the bingeing incidents. Be able to get to and stay at a healthy weight. Get treated for any emotional problems, including overcoming feelings and managing situations that trigger binge eating. (http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0003749/)

Thursday, August 1, 2019

I Would Like to Be Remembered

Do you want to know what teenagers worry about the most? I feel like teenagers worry about either relationships or appearances. I worry about a lot of things like my grades, relationships, family, friends, and my education. I worry about my grades because I want to have an awesome G. P. A and I want to go to college. Relationships are one of the things I worry about because I feel like If I get Into a relationship It would go wrong. Also I feel like I would regret getting Into one with that person. I worry about family and friends the most because they are my number one poorly In fife.My motto Is family and friends before anything and anyone. The reason I worry about my education is because I want to the University of Los Angels California or Norfolk State university when I graduate high school. That Is my mall goal which Is to graduate and go to a nice college of my choice or with a scholarship. School and family are the main things that I worry about the most and I will always worr y about school until I am done. I will always worry about my family and friends. My best friend is India Gregory. She is my best friend because she was one of the arils that helped me find my classes on my first day at Semiskilled.We have that type of bond like I consider her my sister and whenever we are on the phone she talks to my sister too. We all joke around and Joke each other. We tell each other everything it does not matter what it is. I do think that our friendship will last after high school. We are unbreakable. Yes, India has influenced me. One day we were on the phone and I told her about my relationship problems. I would stay in a relationship even though I was not happy with that person. She told me that it can affect me more because I would be hurt hill I was pretending to still like this person.So she taught me to love myself before I love anybody. She is my best friend for life because she is the one girl that I can see myself hanging out with out with in my adult years. We have been through a lot with girls trying to break up our friendship. One thing that they do not know is that we will never stop being friends. It does not matter what happens I would choose her over anything. She is like my blood sister. Blood is thicker than water. I love her with all my heart I Would Like to Be Remembered By Pià ±atas re one of the things I worry about because I feel like if I get into a relationship it would go wrong.Also I feel like I would regret getting into one with that person. I worry about family and friends the most because they are my number one priority in life. My motto is family and friends before anything and anyone. The reason I worry about my education is because I want to the University of Los Angels California or Norfolk State University when I graduate high school. That is my main goal which is to my sister too. We all Joke around and Joke each other. We tell each other everything it