Aravind eye care system Case Study Example | Topics and Well Written Essays - 750 words

Aravind eye care system - Case Study Example For the rest, affordable eye care is provided. Surgeries on cataracts form approximately 70 percent of all operations. The Aravind Eye care Hospital exists as an ophthalmological hospital which currently has various locations and branches in India. Through creativity and innovation, Dr. Govindappa Venkatawamy founded this hospital in 1976. Since that time, it has grown and expanded into a network of several eye hospitals. This has seen a total of approximately 32 million patients in record 36 years and has also performed approximately 4 million eye surgeries, majority of these being very cheap or even free. Many people all over the world have congratulated the model and the services offered by the Aravind Eye Care hospitals and it has become a point of reference for various case studies (Center for Health Market Innovations). Innovation generally means creating more efficient and effective products, services, ideas and processes which increases the possibility of business or a venture succeeding. Ventures that are innovative create more effective work processes and experience better performance and productivity. Innovation could mean executing new ideas, creation of dynamic products and services or just improving on the existing goods and services. Innovation has been attributed as a catalyst for the fast growth and success of Aravind Eye care Hospital and has helped it to grow in the marketplace (Salge & Vera 2009, 67). Being innovative does not necessarily mean inventing new things; innovation could mean changing the business model and adapting to new changes in the environment so as to deliver better and improved products, services and ideas. Successful innovation ought to be an in-built part of the business strategy, where culture of innovation is developed, experience innovative thinking and the development of